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Overview
HX (Hurtigruten Expeditions) represents the cutting edge of modern expedition cruising—blending over a century of exploration heritage with a forward-thinking, sustainability-led approach. While the brand officially reintroduced itself as HX in 2023, its origins date back to 1896, when it pioneered the world’s first expedition voyages to the Arctic.
Today, HX operates as a standalone expedition company, distinct from its coastal sister brand, offering immersive small-ship journeys to some of the planet’s most remote and awe-inspiring regions—from Antarctica and Greenland to the Galápagos and Alaska. The style of cruising is firmly expedition-focused: informal, educational, and deeply experiential. Guests travel alongside expert-led expedition teams, with daily landings, wildlife encounters, and onboard lectures designed to foster genuine understanding of each destination.
Inclusions sit within the premium expedition space, typically encompassing full-board dining, selected beverages, Wi-Fi, and a robust programme of guided landings and activities. Purpose-built ships—many featuring hybrid technology—underscore the brand’s commitment to sustainability and responsible travel.
HX is ideally suited to curious, globally minded travellers who seek meaningful exploration over traditional luxury. It appeals to adventurous guests who value science, sustainability, and authentic discovery—those who are less focused on formality, and more driven by transformative, once-in-a-lifetime experiences in the world’s most remote frontiers.
